SCOOP GRAPHICS
Scoop is a student run shop which started in Durham and is branching out to the University cities like Leeds. They recently ran a graphic design competition for a logo. Fortunately I won and will be creating weekly content for them with my typography, illustrations and short animated Gifs etc.
The hand drawn logo is one which will be represented on their social media and when the Leeds shop opens it will be framed in store. The brand encourages zero waste foods and general tips on sustainability. With this in mind, the logo has Hands gently cradling the globe. These paper cutouts are designed to slot together. Therefore the more people who subscribe to the Scoop community will provide their hands, creating a pyramid which supports the globe.
The brand has a specific colour palette so I will have to conform to this by changing the colours.
Initial typography designs
Final Logo Design
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