My Passion for music has lead me to think about creating products to compliment the music industry, both through animation and merchandise. There has been a surge in the old fashioned ways of music distribution. Vinyl records and records should really be obsolete technology but people are drawn to the physicality, aesthetic and nostalgia of such pieces of kit.
My idea is to personalise these with Illustrations on slip mats.
I have also been inspired by the detrimental effect the pandemic has had on the music and hospitality industry. In the current lockdown, artists have taken to live-streaming their music to continue distribution. Although these people have taken a heavy blow, the music never dies! People will continue to listen to music at home on their record players.
Furthermore, The Independent recently released an article predicting a second 'roaring 20's' which took place after the Spanish flu pandemic. This would imply a surge in people's urges to seek human interaction. The article uses imagery from the Great Gatsby, alluding me towards the impression that the music scene could be bigger than ever on the back end of this dark time. Creating content to accompany the music industry is therefore something I believe to be profitable presently and even more so in the future.
My initial six designs were a mixture of bespoke designs for particular artists. Below is the design for Leeds based DJ, Tortuga. I believe that by distributing these, a following could be made through social media. Musicians attract other musicians so the more attention they get, the more business will be in these designs.
To apply animation technique to these, I have been looking into zoetrope style covers which present the frames in a circular/spiral fashion. Applying animation frames to these would create effective animated slips.
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