Final stages of Production involved editing the two halves of the film together seamlessly. We also applied a light Jazz song to accompany the narrator and the film itself. This boosts the overall feel of the film.
The film demonstrates our concept well to Penguin. However there were additional ideas we wanted to present. For example, a narration was cut from the final cut of the film which explains that using rotoscoping as a medium allows for avid Penguin readers to send in footage of them dressed as their favourite book characters. Doing this would boost the relationship with consumers as they would be have the chance to feature as an animation in an advert.
We were however able to demonstrate Penguin's ideals and how we imagined they could utilise this.
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