The applications for animation in the advertising industry are endless. What I found striking about these ads was how each company utilises different methods of animation to make it their own. For example, the PES adverts use stop motion to create coordinated and complex animation. The sound effects they use are very distinctive and striking. This has made me realise that sound is just as important as the visual element of animation because it gives extra emphasis on what the viewer is watching. It is also interesting to see mediums like traditional animation and stop motion being used in modern television like the John Lewis and Sainsbury's Christmas adverts.
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